35

Services/Nice Class 35

Advertising

Full official headingbusiness management, organization and administration; office functions.

Official English text from WIPO, Nice Classification, edition 11 (2022). WIPO class headings

Class 35 includes mainly services involving business management, operation, organization and administration of a commercial or industrial enterprise, as well as advertising, marketing and promotional services. For the purposes of classification, the sale of goods is not considered to be a service.

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Included in particular

  • the bringing together, for the benefit of others, of a variety of goods, excluding the transport thereof, enabling customers to conveniently view and purchase those goods; such services may be provided by retail stores, wholesale outlets, through vending machines, mail order catalogues or by means of electronic media, for example, through web sites or television shopping programmes;
  • advertising, marketing and promotional services, for example, distribution of samples, development of advertising concepts, writing and publication of publicity texts;
  • shop window dressing;
  • public relations services;
  • production of teleshopping programmes;
  • organization of trade fairs and exhibitions for commercial or advertising purposes;
  • search engine optimization for sales promotion;
  • commercial assistance services, for example, personnel recruitment, negotiation of business contracts for others, cost price analysis, import-export agency services;
  • administration services relating to business transactions and financial records, for example, book-keeping, drawing up of statements of accounts, business and financial auditing, business appraisals, tax preparation and filing services;
  • commercial administration of the licensing of the goods and services of others;
  • services consisting of the registration, transcription, composition, compilation or systematization of written communications and registrations, and also the compilation of mathematical or statistical data;
  • office functions, for example, appointment scheduling and reminder services, data search in computer files for others, computerized file management, telephone switchboard services.

Not included

  • financial services, for example, financial analysis, financial management, financial sponsorship (Cl. 36);
  • real estate management (Cl. 36);
  • stock brokerage services (Cl. 36);
  • transportation logistics (Cl. 39);
  • energy auditing (Cl. 42);
  • graphic design of promotional materials (Cl. 42);
  • legal services in relation to the negotiation of contracts for others (Cl. 45);
  • licensing of intellectual property, legal administration of licences, copyright management (Cl. 45);
  • registration of domain names (Cl. 45).